“Venipak” global development manager: for a successful e-mail. for business growth today it is necessary to have products

It doesn’t knock

Although email commerce for local businesses wide open the gates to the world, e. trade mons, content ambitions to expand the sales channel network to new markets, still face many obstacles and barriers.

First of all, the business has to spend its time, attention and financial resources trying to seal and understand the specifics of individual markets, legal, tax and competitive environment. At the same time, you have to find a partner for sales channel cultivation, product storage, shipment formation and transportation, and other e-mails. Commerce requires a solution for implementation. implementing everything separately, all these processes can not only take longer and significantly complicate development plans, but incorrectly made decisions can also be expensive, notes Sabina Baiulien, head of global business development of the international shipping company Venipak.

Another Danish obstacle to the expansion of the domestic market is the specificity of the tax environment of the single market, which includes particularly sensitive issues related to VAT and customs, which are further complicated by not knowing the language.

Finally, according to S. Baiuliens, e. Shop customers today are more demanding than ever, they expect more than an assortment tailored to their needs, smooth and fast shopping and delivery experience.

Users are already used to the delivery of goods on the same day, offers adapted to individual needs, the possibility to conveniently choose the desired payment method and other personalized solutions. In addition, they expect from the business not only a service provided according to their wishes, but also a socially responsible approach based on real actions, assures Panekov.

According to S. Baiuliens, both large and small e-mail address them. commerce echoes around the world. Unfortunately, the small ones are often eaten up by competition and a weak financial base.

Untapped potential

According to S. Baiuliens, one of the increasingly popular ways is to send e-mail. for commercial businesses to strengthen their positions and establish themselves in different European markets, is a partnership with e. wholesaler.

According to Venipak’s global business development manager, e-mail the wholesaler is still in its infancy and has a lot of potential, as most e- Today, stores usually work directly with suppliers or manufacturers, and the latter, in order to increase sales, invest time and resources themselves in trying to access additional sales channels. Meanwhile, email a wholesaler can provide the best local deals with fast delivery to any major market in as little as 24 hours.

If in the past we were only an international shipping company, today our business model has changed significantly, we operate as an e-mail. wholesaler exclusively e. for commerce, which allows us to take a larger part of the trade chain than just logistics and put more solutions in one hand. For example, the customer no longer needs to work directly with several sales channels and marketplaces operating in different markets. marketplaces), because we have integrations in them and we ourselves act as suppliers and sellers for the channels. We are also currently solving the VAT issue so that we can help e-mail. it is easier for merchants to enter new markets, to understand their tax specifics, and even to form an assortment, says S. Baiulien.

Everything in one hand

In other words, according to S. Baiuliens, e. Today, a commercial echo needs only to have the product, and everything else, from storage, sale to the arrival of the product, can be handled by an intermediary. This is a particularly good solution for the growth of a willing business, from which the debt to the banks, the infrastructure crime or the hiring of employees is removed.

Such cooperation with e. can help wholesalers to generate higher turnover without additional investments, because e-mail the wholesaler integrates various sales channels, engages in warehousing, provides last-mile delivery (eng. last mile delivery) and complete order fulfillment (eng. fulfillment) services.

We are rapidly expanding the number of comprehensive order fulfillment centers in different areas. At the moment, such centers are located in Poland, Lithuania and the Netherlands, and three more centers will soon be added to the list, says S. Baiulien.

According to her, successful development in Europe today is not at all necessary to be oppressed by the old furrow, which requires large investments and infrastructure, it is also possible to successfully trade and expand in any European market through an intermediary, only at an even faster pace and with lower financial risks.