Gediminas Jankauskas, Tele2 Big Data Scientist and Project Manager.
Every day, businesses try to find answers to many questions – how to plan development more efficiently, attract more customers, increase sales. Now companies don’t have to guess. Tele2’s DATA ATLAS service is big data analysis and insight-based business solutions that allow you to spot trends and make decisions that support growth.
“Insights based on data analysis allow you to monitor trends and make decisions that contribute to business growth,” said Gediminas Jankauskas, Tele2 big data scientist and project manager.
Application of data analysis in business
Data analysis in business can be applied in many areas – mobile operator Tele2 offers its customers even 3 different directions of analysis.
Retail atlas analysis – statistics of customers visiting shopping centers are presented, trends in traffic changes are discernible. The analysis is carried out taking into account the main demographic sections and directions of movement. This data helps to monitor which districts the customers come from and how often they come to shopping places.
Analysis of location data (“location atlas”) – evaluation and comparison of different territories according to the sizes of target audiences, their flows and other parameters. Data analysis allows insight into the movement and segments of visitors to a given location.
Traffic analysis (“traffic atlas”) – can help to evaluate the most popular directions of movement, their volume and other selected parameters. This information allows you to monitor congestion or certain movement trends.
Implemented solutions
Data analysis is already providing useful insights in the field of tourism and is being applied to project implementation. One of the implemented projects is a smart beach map. Big data allows the operator to display the occupancy of about 200 Lithuanian beaches on the map in real time, and last year the map was supplemented with the country’s most popular regional parks. Data analysis makes it possible to accurately observe travel trends – from destinations, duration to seasonality. This information can help not only to assess which countries Lithuanians travel to, but also from which countries receive the most tourists. The analyzes carried out provide useful insights into the intensity of travelers’ movements and behavioral characteristics.
Tele2 has the largest share of the mobile communications market in the country, which allows you to spot trends accurately. Data is analyzed and presented in compliance with the highest data security standards: only depersonalized, aggregated, and only large segments of the customer base are used, making it impossible to identify a specific customer.
Choose the companies and topics you are interested in – we will inform you in a personal newsletter as soon as they are mentioned in “Verslo žinės”, “Sodra”, “Registrų centrum”, etc. in the sources.
