“Deistra” manager: “Our sales at Pigu.lt grew almost three times”

“Without postponing future expansion to Estonia, Latvia and Finland, we secured an even greater flow of buyers here, which generated sales growth,” says Deistra’s CEO Deividas Stravinskas.

According to him, the company, which sold summer hats on its website until 2022, joined “Pigu.lt” because of the huge traffic of visitors, which is characterized by this e. shopping center.

“After expanding our product range, we had the goal of expanding and reaching even more customers in different countries. Thus, “Pigu.lt” Marketplace was the perfect choice for development”, states D. Stravinskas.

Today, the company’s largest sales remain in Lithuania, where about 45 percent of its sales are made. company goods. In Latvia, “Deistros” sales make up 24 percent, in Estonia – 21 percent, and in Finland – one tenth.

“Pigu.lt” started with the sale of clothing accessories, currently “Deistra” offers Marketplace visitors as many as 100 different categories of goods. Today, the company’s assortment includes almost 3,000 active products, approximately 5 times more than at the start.

The manager indicates that the company’s most popular products currently belong to the category of clothing accessories. These include men’s wallets, men’s and women’s handbags, backpacks and belts.

“True, we constantly observe how the products of our other categories catch up with the most successful products in their sales,” says D. Stravinskas.

He points out that the most popular products vary from country to country. In the Baltic countries – Lithuania, Latvia, Estonia – they are similar, but in Finland, buyers choose other products.

“In Finland, the most popular goods are not only clothing accessories, but also bathroom accessories and travel goods. We notice that Finns choose more expensive goods more often than buyers from other countries”, says the manager.

According to him, the expansion of the company to other countries was influenced not only by a greater flow of customers, but also by curiosity. “We wanted to try out the range, to find out buying habits in different countries. The most surprising thing is the average shopping cart of Finnish shoppers, which is significantly larger than in other countries. Here, buyers are really more demanding about the quality of goods”, says D. Stravinskas.

“Deistra” tries to distinguish itself from other Pigu.lt sellers by looking for goods that are not yet traded in this Marketplace. “We try to be the first among our competitors to offer one or another product,” says the manager.

According to him, sales success is also determined by high-quality product presentation, high-quality product photos, descriptions, prices, and delivery speed. These are the most important aspects that customers care about.

“We are constantly looking for a balance between the quantity of goods and their quality. In many cases, it is better to present fewer products of high quality, which will definitely be bought, than to offer thousands of products with poor descriptions, photos, and unattractive prices”, states D. Stravinskas.

According to the manager, the “Fulfillment by Pigu” service, which is provided by the Marketplace, raised the sales volume of “Deistros” to a new level.

“We have been using the service since 2022 and it is the most proven tool that led to a jump in our sales. Last year, even 70 percent of all our orders were fulfilled through “Fulfillment by Pigu”, says D. Stravinskas.

According to him, the speed of delivery is very important for a frequent buyer, and this service significantly shortens the logistical path to customers – it allows you to pick up the goods on the same day.

“If the product is needed here and now, there is a high probability that the customer will choose the product in Fulfillment by Pigu, even at a higher price.” It is true that it is important to estimate the future costs of the stored goods and to place only the best-selling goods that “move” quickly in Fulfillment by Pigu, the manager advises.

He would confidently recommend this service to other sellers. “It increases sales and gives more time to the seller – there is no need to worry about packing or storing goods,” says D. Stravinskas.

He believes that every seller should pay attention to the speed of delivery and answer a few more important questions. “Will you really deliver the item at the speed you say?” Is the pricing properly calculated or are all costs assessed? Does the product really correspond to the given description and photos?”, says the manager.