Lidl Lietuva presents a new employer image campaign: focus on the team, career and salary – AINA

“A job at LIDL? It’s clear!” – this is the slogan that greets the warm season and the new employer image spring campaign is presented by the retail chain “Lidl”. The three main highlights of this campaign are clear salary growth, clear career opportunities and, of course, a supportive team. The company, chosen as a “TOP employer” for the sixth year in a row, invites future members of the store’s team: employees, managers and their deputies, who are looking for a supportive atmosphere, motivating reward and growth-stimulating job to join the team.

Lidl employees from Vilnius, Kaunas, Šiauliai, Jonava stores became the advertising faces of the new “Lidl Lietuva” employer image campaign. Advertising can be seen through various channels: social media, public transport, outdoor billboards or heard on the radio, etc.

According to Lidl Lietuva board member and personnel manager Sandra Savickienė, the main advantages of working at Lidl are reflected in the advertising clip of the campaign.

“We feel that a sense of security and stability is important for employees. We ensure this for our team members by applying a step-by-step salary increase system, providing wide career opportunities and, of course, supporting and motivating each other in accordance with the Western work culture,” says the HR manager.

A video clip introducing Lidl’s new employer image campaign can be found here.

Clear reward growth system

According to S. Savickienė, the clear salary increase highlighted in the “Lidl Lietuva” campaign is ensured by a gradual salary increase system. For the employees of the stores and the logistics center, there are four stages – the levels of salary increase for several years ahead.

“The tiered salary system allows employees to feel secure and know how their salary will change several years ahead. It gives team members more motivation and promotes loyalty. In addition, for the third year in a row, we have additionally increased the salaries of store and logistics center employees. From January 1 of this year. salaries of these employees rose by 4-9% on average. We also offer team members other means of strengthening the reward package, such as Lidl cards,” says S. Savickienė.

She notes that “Lidl Lietuva” is the market leader in terms of average salary – in the first quarter of this year, the average salary of employees working at “Lidl Lietuva” reached 2346.46 euros and was the highest among the five largest retail chains in the country, according to the portal “Rekvizitai.lt” data of employees who worked for a full calendar month.

Clear career opportunities

“Lidl Lietuva” is also distinguished by the opportunities for growth provided to all employees, so this became another highlight of the new campaign.

“Our team members, who have started working in sales positions, have the opportunity to rise to the position of deputy manager, and later to the position of store manager. People with no managerial experience can also apply for management positions. We provide comprehensive theoretical and practical training to all newly joined store management staff. We constantly provide existing employees with opportunities to improve, encourage personal initiatives that allow them to move up the career ladder faster, and provide various additional trainings,” says S. Savickienė.

Support team? Ofcourse!

The new employer image campaign of “Lidl Lietuva” highlights not only financial benefits or career prospects, but also the internal culture fostered by the company, the most important part of which is teamwork.

“A supportive team at work is no less important factor than salary or career opportunities. In our stores, all employees work on a rotating basis and know how to do all the necessary work in the hall, so they help each other when necessary, including the store managers. Supporting each other improves the mutual atmosphere, employees become more motivated and feel more satisfied with their work”, asserts S. Savickienė.

There are currently a total of 72 Lidl stores operating in Lithuania in 27 cities: Vilnius, Kaunas, Klaipėda, Šiauliai, Alytus, Marijampole, Kėdainai, Telšiai, Kretinga, Mažeikiai, Taurage, Jonava, Panevėžys, Ukmerge, Utena, Plungė, Palanga, Elektrėnai. , Visaginas, Šilute, Radviliški, Vilkaviški, Druskininkai, Rokiški, Kaišiadori, Nemenčinė and Gargždai.