Registration for the Cannes Lions creativity competition “Young Lions” | Business

“Cannes Lions” is the world’s largest event for advertising and communication specialists, attracting tens of thousands of participants from all over the world to France every year. The selection stage of the national competition, which is organized by “15min grupė” together with the partner advertising and creativity school “The Atomic Garden”, will take place on April 18-20.

Registration for the competition and creative advertising session has already started and will continue until April 15. on the page www.kanuliutai.lt.

During the competition, pairs of participants will have to create and present to the commission a creative solution for digital advertising and a solution for a press layout. Throughout the competition, the participants will be helped by mentors delegated by “The Atomic Garden” – school teachers Mantas Velykis, Renata Šarkauskaitė, Rimantas Stanevičius, Gabrielius Jucevičius, Giedrė Ona Šileikytė and Marius Poškus.

This year, the contestants will delve deeper into the topic of forests and their preservation and will look for a creative solution to strengthen public awareness of the importance and future of forests. The participants will learn the specific task during the creative session on April 18.

Gabrielė Burbienė, marketing and development manager of the “15min group” organizing the “Young Lions” competition in Lithuania, says that the theme of the competition was dictated by the growing public involvement in the topic of forests.

“Recent years have clearly shown that trees and forests are not only a matter for institutions and politicians. Society has repeatedly demonstrated its focus on the preservation of specific trees. Meanwhile, at the institutional and political level, there is no common vision of how to highlight Lithuania as a green, forested, sustainable country.

15 minutes mission – a well-informed, critical-thinking and growing society. Therefore, we aim to educate and empower society on such a culturally and economically important issue,” says G. Burbienė.

The “Young Lions” competition is the best opportunity for budding creatives to appear on the international stage or at least to attract attention in the local market. In addition, when examining socially sensitive topics, they have the opportunity to express their point of view, to offer bold ways to solve problems relevant to society”, assured Aivaras Šičkus, director of The Atomic Garden.

The competition is open to representatives of advertising, media planning, digital solutions agencies, as well as freelance creatives who will not be over 30 years old at the time of the final competition in Cannes. A pair of contestants consists of two persons. More information and registration for the competition at www.kanuliutai.lt.

“Young lions” is a creative competition for young professionals of the Lithuanian advertising market, during which a given creative task is solved. The main prize of the competition is the opportunity to represent Lithuania at the international “Young Lions” competition, which will be held in Cannes, France in June.

The “Young Lions” competition is organized by the official representatives of the “Cannes Lions” festival in Lithuania “15min Grupė” together with the advertising and creativity school “The Atomic Garden”.