photo of Vladimir Ivanovs (V).
These, already held, presidential elections in Lithuania can probably be called one of the most boring in history, experts often call them not even an election, but simply a re-election campaign.
This is an election without fire and intrigue. Elections where all the parties and candidates have already accepted their rather obvious outcome and no one doubts the situation anymore the status quostates Mykolas Katkus, chairman of the board of communications agency Fabula Rud Pedersen Group.
Even in the last, usually the hottest weeks before the elections, no one shows more ambition to do something. It seems that for some time now, all politicians are thinking more about the future and are acting in the safest way, that is, laying a softer and more comfortable carpet for the next European Parliament and autumn Seimas elections.
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Paulius Tamulionis, a partner of the agency Idea Prima, argues that there is no motivation for presidential candidates to fight and start a more active campaign, when we have such high ratings while still electing the president today. And he doesn’t need an election campaign either: it can be seen that the agenda is already going crazy, the president is full of him everywhere: from traveling to the remotest regions of Lithuania to meeting with the Polish president and opening military exercises.
It is true that even Ignas Vgl is still trying to be a bit intrigued, reacting to the actions of competitors and other contenders. For example, with a minibus covered with your own attributes, keep touching the public vehicle with the image of Ingrida’s company. He and his competitors responded that with a spine, in the last weeks, cars will be allowed to enter the city streets for the elections, covered with advertising, announcing that I. Vgl is a candidate with a spine, brain, heart and sinew.
But marketing experts are shaking their heads since when in the presidential elections do they talk about the candidates, their qualities, but not about what they will do to become the highest head of Lithuania? I. Vgl introduces herself as moni’s lawyer, I. imonyt claims to be with a backbone.
And where is the communication and who will give something to the people of Lithuania, talk to the markets?
Applicants have forgotten the golden rule of marketing to talk not about themselves, how perfect, beautiful and polished they are, but to give a voice to the consumer, to convey the idea of what functional or emotional benefit they bring to the candidate. M. Katkus is surprised that this is not seen in these elections, which are especially weak and sluggish.
It is true that the information that helps presidential candidates to develop their communication strategies is traditionally hidden under nine locks. At least five representatives of the largest communication agencies, when asked if their current clients include presidential contenders or political parties, immediately answered several questions: working with politicians has been taboo for many years.
And he adds: this is not at all surprising, because in Lithuania we have an extremely unpleasant experience, starting from the campaign of the debilitated president Rolandas Paks to the current history: nobody wants to end up in the same court as the commission regarding the parliamentary use of Pranej or Seimas member Justas Dieugelis. However, the interviewees are unanimous, it is obvious that there are gray cardinals communication gurus behind the presidents of not one candidate.
More and more transparent data is provided only by media planning agencies, which help to maintain a communication network in different media.
After reviewing the information provided by the CEC about this year’s presidential candidates, it was possible to find only a few contracts that include the purchase of communication services and strategy development. Giedrimas Jeglinskas has signed an agreement with the boutique communication agency Good to know, one of whose partners is ivil Navickait-Babkin, who has considerable experience in the field of political communication, has worked in the Government Chancellery, etc.
Ignas Vgl also announces that he bought communication consulting. He has signed an agreement with Kaunas V Fidus Production. monje, which does not even have its own website, has two employees, and its income in 2023 is less than EUR 5,200 (EUR 33,387 in 2022). Read more here.
It is true that the elections are distinguished not only by the slowness and lack of communication, but also by the smaller amount of communication. This was particularly felt by outdoor advertising agencies, for whom traditionally elections have always been extremely generous. Not only that, coincidence or not, but the capital welcomed the elections with Clear Channel, Baltic visual advertising, etc. aidj outdoor advertising stands (It is estimated that the area of outdoor advertising in Vilnius shrinks to at least 4,000 square meters per year). However, even the rest is no longer the only leader in the segment JCDecaux counts more than three times less political communication compared to the previous presidential elections.
However, even though the campaign for the presidential election is poor, dull and boring, V hopes that after the one-day Eurovision election yesterday, Sunday, the presidential election will be crowned and floated, and why the government tried to kill the referendum on the preservation of Lithuanian citizenship for foreign citizens in silence.
EDITORIAL ARTICLE (editorial) – an article reflecting the opinions of the editorial office, written in its name, often without specifying the specific author, responding to any events, current facts, trends. It is usually small, often the same scope for all the editorial articles of the publication, concise presentation, thesis-type argumentation, elements of journalistic rhetoric are used. it is bad to present conclusions, summaries, reflecting the provisions of the editorial office. / encyclopedia of journalism /
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