After the recent scandal that rocked the public space due to the controversial Vilnius business development and tourism agency “Go Vilnius” advertising of the capital city “Expectations vs. reality’, many inevitably started comparing the two videos.
The “Go Vilnius” clip depicts dilapidated houses, “marozs” urinating on the walls and rummaging through the containers, asphalt pits and terrible food, supposedly in order to refute stereotypes about our country and its capital in the minds of foreigners, and only at the very end are a few seconds of real images of Vilnius .
The “Michelin” clip immediately greets you with views of the Vilnius old town panorama and the Nida dunes, enchanting architecture and nature trails, kayaking and the Trakai lakes, of course, showing the audience what the restaurant guide “Michelin guide” cares about the most – delicious dishes that can be tasted in a romantic environment of restaurants and cafes.
The “Michelin” guide is coming to Lithuania!
“Michelin” guide inspectors explored Lithuania a lot, looking for the country’s best restaurants.
The first selection of Lithuanian “Michelin” guide restaurants will be presented during a special event in 2024. on June 13, at “Pirklai club”, Vilnius. Stay tuned!” reads the Michelin guide’s Facebook page, introducing the clip.
He conveyed the news about Lithuania
Dovilė Seliukė, Head of the Tourism Marketing and Communication Department of Vši “Travel in Lithuania”, revealed that the Michelin team used footage from the series of video clips created by Vši “Keliauk Lithuania” together with “Wide wings” to present Lithuania to create this video clip. The entire series can be viewed here.
“The clips were created based on the strategy of the country’s delivery abroad “Lithuania. Co-create” and the renewed positioning of the country’s tourism, which highlights the main tourism products: culture, nature, wellness. It is they who are trying to be answered with different video clips”, explained D. Seliukė.
The representative of “Keliauk Lithuania” is in no hurry to assess the impact of the scandalous “Go Vilnius” campaign on Lithuanian tourism.
“GO Vilnius” campaigns are always accompanied by exclusivity, courage, creativity – this is part of their positioning and identity. This promotional clip is no exception – bright, defiant and attention-grabbing, but fully in line with the brand’s stylistics and consistent communication.
It will be possible to evaluate the impact of the advertisement only after the campaign. I have no doubt that colleagues from “Go Vilnius” will share the results of the campaign, when we will be able to say whether the advertisement has reached its target audience and the main goal – to attract tourists to Lithuania”, said D. Seliukė.
An important event for tourism
The arrival of the “Michelin” guide to Lithuania is an important event for the tourism and gastronomic world of our country.
“Lithuania has been receiving praise from tourists for many years for its authentic culinary experience. Inclusion in the “Michelin” guide brings Lithuanian cuisine to a global audience and provides a great opportunity for our chefs and the entire food culture community to share their mastery and innovation on the international stage.
This recognition highlights the uniqueness of Lithuanian cuisine on the European gastronomic map and offers a fascinating exploration of flavors and techniques to discerning palates around the world.
In addition to culture, history, nature and other places of interest, Lithuania now has another strong argument for tourists who appreciate quality travel to come here,” said the representative of “Keliauk Lithuania”.
