“We see that companies and institutions increasingly need all communication services from a single source – to be able to convey their message through advertising and public relations, events, social communication. networks, with partners who see and can strategically manage this entire spectrum. After strengthening the team, we will pave the way to expand this area and grow faster”, says Sons & Daughters partner Daiva Tonkūnienė.
Sons & Daughters, until 2021 operated under the name “DDB Vilnius” since the end of 2012, is one of the most experienced advertising and communication agencies in Lithuania, having implemented such campaigns as EU referendum, euro introduction communication, rebranding of Lithuanian railways and many others. The agency has also recently created Omnitel’s visual clip, which was recognized as the best advertisement of independent Lithuania, and the main character of which is a panther.
The head of the agency, Dovilė Dovidavičiūtė, is convinced that the strengthened team will be able to offer more integrated solutions to the company’s clients.
“The lines between creative and public relations services are no longer as sharp as they used to be, and both areas can gain a lot of value from synergy.” In this way, we will help clients to choose more effective solutions, save time, as there will be no need to coordinate several service providers, and ensure consistent communication where the proposed solutions reinforce each other”, said D. Dovidavičiūtė.
She added that Sons & Daughters also has a strong analytical basis for integrated communication: together with partner agencies in Latvia and Estonia, the company annually conducts a detailed survey of consumers, their lifestyle and attitudes towards brands, Baltic Brands, covering more than 600 brands. and 300 lifestyle aspects, during which about 3 thousand people are interviewed. population.
The agency’s integrated communication services will be managed by Anastasija Zemdliauskaitė, who has accumulated experience in public relations agencies, technology and logistics companies, and the media.
“I bring with me experience in business consulting, public relations, employer image formation, and the development and implementation of integrated campaigns. I see how, by combining our strengths with our new colleagues, we can offer everything that businesses and organizations may need from experienced communication consultants,” said A. Zemdliauskaitė.
Since 1998 “Sons & Daughters” operating in the market is one of the strongest creative agencies in Lithuania. She works with such brands as Bitė, Labas, Vilnius Victory, Go Vilnius, Lidl Lietuva, Grigeo, MO Museum, Kaita Group and others.
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