Advertising on screens is becoming popular – how much does it cost?

It is expected that the information booths installed in Taurage more than a year ago with the money of the municipality will finally bring a profit this year. District companies were tempted by this form of advertising.

At the end of 2022, the Tauragė district municipality installed an 18-square-meter information screen on the Tauragė bus station building and two other small information stands for 57 thousand euros – one smart information stand was installed near the Maxima store at the intersection of Gedimina and J.Tumo-Vaižganto streets, and the other – near the Castle Square. The stands were set up so that the advertising of district and municipal companies could be constantly rotated in them. According to Gaiva Mačiulaitienė, the manager of VšĮ “Žaliasis regionas”, which administers the stands, this year there has been a change and the advertising has increased in particular.

– In 2023, info stands were not very popular and we had a loss of 2,300 euros. According to the amount of advertising ordered this year, I can already see that the investment will finally pay off, G. Mačiulaitienė hopes.

VšĮ “Žaliasis regionas” has already published 86 video advertisements during the first months of this year. Of these, 17 advertisements were commercial. In 2023, 95 advertisements were published. The head of the institution notices that there is no longer any need to encourage and invite business owners to advertise.

– It takes time for people to become interested in a new service. We have many orders. Last year we sent letters, begged, persuaded to advertise, and this year the advertising customers apply themselves. Advertising is not very expensive. We apply lower prices to agencies that order more ads – the cheapest package is 1200 impressions per week. Its price is 40 euros. The highest price for an advertisement shown 3,600 times is 120 euros, said G. Mačiulaitienė.

Individual company advertisements, reaching information stands outside of agencies, cost 75 and 180 euros, respectively. All budgetary and municipal companies can advertise on information stands for free and they willingly used this service last year, when Tauragė carried the flag of the Lithuanian capital of culture. It is foreseen that the content prepared by the Tauragė district municipal administration and budgetary institutions or partners may make up 30 percent of the advertising content of the stands.

– I think that this year the numbers of both paid and unpaid advertising will be similar. We do not produce advertising clips ourselves, customers provide us with already installed ones. Clips are shown on all three info stands. Sometimes, if we see that clients have added a lot of unreadable text to the clip, we advise you to redo the ad. At first we thought we would provide advertising production services, but we abandoned that idea. We are not professionals, and art is a very uncertain genre and will be very difficult, require a lot of labor and the result will not always satisfy the customers. The creative process is difficult to measure, said G. Mačiulaitienė.

When asked if there are plans to install another screen in the city, the director of VšĮ “Žaliasis regionas” assured that such decisions are made by the municipality, but she herself does not see the need.