“2go” outdoor screen network – the highest quality, optimal conditions for advertising and trust

2go outdoor displays – visibility, large audience and the opportunity to stand out

Outdoor display advertising offers a number of benefits for those seeking increased visibility and consumer reach. High-quality and attention-grabbing, outdoor displays are a stand-out advertising tool that blends into the urban landscape of city streets, squares and intersections. LED outdoor displays are like a canvas, offering a space for businesses to deliver engaging content that helps them engage and connect with consumers.

Whether it’s increasing brand awareness, promoting sales of products and services, announcing a promotion, or building a company’s image, outdoor displays allow you to create a visually engaging message that stays in the consumer’s memory. Information seen on large, premium outdoor displays is memorable, and according to The Business Research Company, 82% of consumers recall an out-of-home ad seen more than a month ago.

Vilnius, Kaunas, Klaipėda, Šiauliai, Alytus, Marijampolė, Mažeikiai, Joniškis, Riga – LED outdoor screens offered by the “2go” outdoor screen network in the cities of Lithuania and the capital of Latvia provide optimal conditions for advertising that stands out. Top quality and professionalism, visibility and a large audience, as well as a responsible approach to environmental protection – this is what the 2go outdoor screen network offers.

Advertising trends and challenges: what do consumers value today?

Outdoor displays are a powerful advertising tool that helps to effectively reach the consumer and create an effective advertising message. The versatility of outdoor displays gives companies the freedom to choose the desired advertising message according to the intended goals of the advertising campaign and reach a large, diverse audience.

In the age of artificial intelligence, social media, opinion makers and internet technologies, it is becoming more and more difficult to stand out, to surprise, to attract attention. One of the main challenges of the digital age is the so-called “advertising fatigue”, when due to large amounts of information, including advertising, consumers become “insensitive” to the information they see, it annoys them, it is uninteresting and as if it is no longer visible. It is important that this phenomenon is also influenced by the quality of advertising – if the advertising is of poor quality, not interesting, not relevant, it will certainly not bring the expected results.

According to Magna research, 71% of consumers prefer outdoor advertising compared to online advertising. Outdoor LED screens have become a part of city streets, intersections, squares, even buildings such as shopping malls or arenas. They provide space for bright, interesting, engaging advertising that becomes part of dynamic city life. According to recent research, out-of-home advertising is one of the most valued advertising media.

The Kantar Media Reactions 2023 study, which included both consumers and marketers from various countries, revealed which advertising media are most favorably evaluated. Out-of-home advertising is one of the most favored among consumers, and advertising on out-of-home screens is valued by both consumers and marketers. The results of the research show that consumers look most favorably on those advertising channels that least “intrude” on their daily life – for example, interrupting ongoing activities, etc.

A successful advertising campaign is one that organically blends into the consumer’s daily life without being too disruptive, leading consumers to prefer out-of-home advertising, the study reveals. And a favorable advertising medium is an advertisement that receives attention. Advertising on outdoor screens is an opportunity to stand out, to be seen, to create a connection with the user.

2go is the first and only in Lithuania to offer LED outdoor screens with solar batteries

Sustainability is one of those trends, or more precisely, habits, that really do not promise to go anywhere, even in the field of advertising. Therefore, advertising in more environmentally friendly means of advertising is the way to connect with consumers and create a circle of loyal customers.

The “2go” outdoor screen network offers ecological outdoor screens – these are the first and only environmentally friendly LED outdoor screens in Lithuania that use electricity generated by the sun. Modern, high-quality outdoor screens with solar panels are offered in Klaipėda and Šiauliai.

There are even two outdoor screens in Klaipėda that use electricity generated by the sun. This is the outdoor screen “Baltijos prospektas”, located on Baltijos pr. and Minijos st. at the intersection and the outdoor screen “Šilutės plentas”, standing at the intersection where even three streets with intense traffic intersect – Šilutės pl., Lypkių st. and Sytybininka Ave. High-quality outdoor LED screens with solar panels blend into the landscape of the port city, and where else is it more appropriate to talk about environmental protection than in Klaipėda, surrounded by exceptional nature?

“2go” outdoor screens in Klaipėda are not only more sustainable, but advertising is also visible to a large audience. Outdoor displays are installed at intersections where there is constant traffic and a large audience means attention, visibility and brand recognition. Nearby attractions for residents of Klaipėda and guests of the city, such as Naujoji perkėla, Central Klaipėda Terminal, etc., ensure constant flows of users and attention to the advertising message. An advertisement that blends into the streetscape of a port city and attracts attention is part of a memorable advertising campaign.

At a big intersection, as the name of the outdoor screen suggests, there is an ecological LED outdoor screen “Biggest intersection” in Šiauliai. The outdoor screen at the intersection of Dubija and Žemaitė streets has as many as 457,000 contacts per week. A large audience for advertising, broadcast on a high-quality outdoor screen with solar panels, is ensured not only by streets with intense traffic, but also by surrounding objects: hotels, car service stations, gas stations, residential areas, Maxima store, car wash. The outdoor screen is located near the popular shopping and leisure center “Saulė miestas” and stands right next to Šiauliai city center.

Environmentally friendly and sustainable solutions are important for everyone – and the values ​​and responsibility declared by the business are extremely relevant for existing and potential customers. According to a survey conducted by McKinsey & Co., as many as 66% of all respondents consider the aspect of sustainability before making a decision to purchase a product, and as many as 75% of Y, or Millennials, pay attention to a brand’s sustainability before purchasing a product .

Creation of advertising clips

The right advertising media can do a lot, but that’s not all. An advertising medium that is visible and provides a large audience requires interesting, attention-grabbing and capturing, quality advertising. After all, every advertising clip is part of the business image and communication with the user. A commercial broadcast on a high-quality outdoor screen can determine the consumer’s opinion about the brand.

2go offers the services of creating advertising clips – it means quality, professionalism and creativity. A high-quality, professionally created and creative advertising clip on a large outdoor screen on city streets is the optimal combination to draw the attention of consumers, convey important information and achieve the goals of the advertising campaign. Therefore, the advertising clip must be created very carefully and thoughtfully. Have you heard of the 3 second rule? That’s how much time advertising has to attract consumers’ attention and maintain their interest.

With the help of professionals, those few seconds will become an advertisement that will remain in the consumer’s memory for a long time. Creating promotional clips includes many nuances – colors, fonts, animations, call to action, contrasts, brightness, illustrations, etc. – which determine the success of advertising. The message conveyed in the promotional clip should be clear, accurate, so that the most important information can be seen even in 3 seconds, but at the same time it should be creative and interesting. Creating commercials is both a science and an art.

“2go” professionals fulfill the idea of ​​the advertising clip from concept creation to technical implementation and advertising broadcasts on the highest quality outdoor screens. Creating an advertising clip is the development of the main advertising idea, script planning, visual materials, preparation of shots, animation, etc. The advertising clip created by the 2go team is engaging and high-quality, helping to stand out in today’s advertising and information flow.

2go outdoor display network – the highest quality LED outdoor displays

The 2go outdoor screen network is the highest quality outdoor LED screens in Lithuania. In various Lithuanian cities – Vilnius, Kaunas, Klaipėda, Šiauliai, Alytus, Marijampole, Mažeikiai, etc. – and the outdoor screens offered in Riga, the capital of Latvia, ensure visibility and a large audience. That’s even more than 18 million contacts in one week! Customer focus, quality, reliability, focus on sustainable solutions and optimal conditions for visible, bright and large audience advertising – this is what the 2go outdoor display network offers.