Artificial intelligence is just around the corner: new Macs with the M3 processor offer features that make everyday life easier

As many tech enthusiasts know, Apple always prioritizes the best user experience. The latest MacBook Air M3 focuses heavily on the AI ​​technologies that more and more people around the world are using every day.

“It is clear that we are now living in the era of artificial intelligence. In it, Apple is already a step ahead and offers various AI functions in one device. With the move to Apple Silicon’s system-on-chips, AI capabilities are now available seamlessly on every Mac. The new MacBook Air M3 allows you to save time searching for different AI tools, because all the functions you need are right there, at your fingertips. Among them are tools that will help you check homework while solving mathematical problems, and tools that will remove unnecessary objects in the background in photos,” says Andrei Mikhailov, a certified Apple equipment systems engineer.

According to the expert, the fact that AI functions are already integrated into the device itself is beneficial for several reasons. These include greater data security and privacy, as well as lower latency and costs.

The new MacBook Air M3 is suitable for everyone, both for casual use and for professionals. First of all, the device offers a wide range of AI functions that are applicable to many users’ daily lives.

“Although artificial intelligence may still sound like a technology with little application to some people, it can actually be used in the simplest of situations. For example, to blur the background in a photo or the environment during video calls. It can also save your time – write down the text spoken by voice or copy the text from a photo”, assures A. Michailov.

Such programs include photo and video editing tools Pixelmator Pro and CapCut. They allow you to automatically enhance photos or remove unnecessary background in videos.

Meanwhile, other tools make everyday life easier for professionals. For example, Vision recognizes images and names the objects in them, Speech converts spoken audio into text, Natural Language analyzes text information and processes it as needed, and Sound Analysis classifies and recognizes and describes specific sounds.

The fact that the device does not need to be charged often will also bring a lot of convenience to every user. Thanks to the efficient M3 chip technology, Mac laptops have exceptional battery life, with up to 18 hours of battery life on a full charge.

The AI ​​functions of the MacBook Air M3 also provide an equally great benefit for work. For those who work hybrid or have a lot of remote meetings, the computer gives you the option to take advantage of the Presenter Overlay function, which isolates background noise and blurs the image in portrait mode.

Thanks to the latest version of the Mac operating system, the computer can also use voice dictation without internet access – dictation in up to sixty languages, as well as translation, predictive text and automatic filling of PDF forms. The convenient function of copying text from photos, as well as searching the Internet using visual content, will also be useful when working.

The MacBook Air M3 offers exceptional opportunities for programmers as well. For example, creating certain models can be done without writing code and using Create ML, which makes it quick and easy to build, debug, train, and optimize machine learning models.

It is also important to mention that the computer is extremely powerful, so it also supports external AI programs, allowing them to work efficiently and effectively. The MacBook Air M3 also supports applications such as Microsoft Copilot, Canva and Adobe Firefly.

The good news for those looking to buy the new MacBook Air M3 is that it’s now possible to do so at a savings. Although the price of M3 series computers starts at 1,349 EUR, if you exchange your old device, the new one will be much cheaper in the iDeal authorized Apple store network.

For example, if you bring your existing working MacBook Air M1, a new computer will be available for more than 500 EUR. seeking discount. Full terms and conditions of the offer can be found here.