Grill discoveries of Iki customer board members: what surprised you the most?

The new Iki initiative – the Iki Customer Board – is gathering momentum after attracting a lot of interest. Having gathered for the first meeting, its ten members not only discussed the future activities, but also did the first work, the results of which will be useful for other buyers. The members of the “Iki” customer board tasted various dishes from the abundant and well-priced “Grill party” range and shared their insights, tips and suggestions for this product.

Out of 1.2 thousand 10 new members of the board of clients of “Iki”, selected from candidates, gathered for the first meeting in April. During lunch, they not only got stronger, but also discussed with the network representatives how the offer of grill season products could be further improved, what information on the packages would be useful for buyers. In addition, they themselves discovered new products, which they promise to buy in “Iki” stores and surprise their loved ones from now on.

“At the very first meeting, we saw that this initiative would bring real benefits and help us improve. We are very pleased that the members of the customer board have heeded our request to share their opinions openly. We received both suggestions and constructive criticism when we talked about the additional benefits we offer to our customers, the “Iki” loyalty program, the app, the convenience of shopping, etc. Honest, “unsweetened” feedback is the most useful for us, as it allows us to better understand the real needs of our various customers. By being closer to our customers in this way, we will be able to meet their expectations even better and ensure that every shopping experience is as good as possible”, says Gintarė Kitovė, head of communication at “Iki”.

What members promise to buy and what favorite they chose

The members of the board of clients of “Iki” had the opportunity to taste different types of pork, chicken, fish and seafood dishes prepared in the barbecue.

Grill Party received many praises and high scores pork belly cuts in a spicy marinade. Even though they were appreciated for the good, convenient packaging, they were most impressed by the taste – the members of the “Iki” customer board praised the juicy, deliciously marinated meat. “Summer discovery, I will definitely buy,” assured one of the members.

Grill Party also confirmed that seemingly ordinary pork can offer new culinary discoveries. dry marinated pork neck steaks tasting. “I’m not a fan of pork, but I was pleasantly surprised by the neck,” said one member of the Iki customer board.

The members were also impressed by the catfish fillet dishes – several admitted that they would not have thought of buying them themselves, but now they will definitely do so. “Absolutely positively surprised. Now that I have tried it, I will definitely repeat it. A super product,” admired one. “I wouldn’t have bought it, but after tasting it, I’ll surprise my friends this summer,” another customer seconded her.

And one member shared an unexpectedly useful tip on how to include more useful and healthy products in the children’s diet. “You can’t even tell it’s a fish. Super, you can fool the kids that it’s not fish,” he said about Grill Party catfish fillet in Thai marinade.

Meanwhile, Grill Party was undoubtedly the biggest hit. shrimp – they got the highest scores, and even half of the members of the “Iki” customer board rated them as 10s without hesitation. The white leg pale shrimp prepared with peppers and garlic was praised by tasters for its balanced marinade and simply good taste.

Together with customers, Iki will do more

The goal of the “Iki” customer board, elected for the first time in Lithuania, is improvement. The opinions of its members will be useful in order to further improve the shopping experience for “Iki” customers, to provide useful offers and a wide assortment.

The board of “Iki” customers will have the opportunity to familiarize themselves with the activities of the retail chain and share their feedback. Its members will gather for live meetings, which will take place no more often than every other month. During them, the most important current works and campaigns will be presented, members will give feedback on “Iki” news and discuss upcoming changes or projects.

Iki will also reach out to Iki customer board members to provide new ideas or feedback on specific products and services to ensure they are the best solution for all customers.

The “Iki” retail chain belonging to the international “Rewe” group has been operating in Lithuania since 1992. With 242 stores throughout Lithuania, Iki is one of the largest retail chains. The company, which is among the largest employers in the country, has employed about 5.5 thousand people. workers. The retail chain, together with Pixevia, has opened five independent stores with the “Iki” brand in Vilnius. The chain also operates home delivery startup LastMile and an own-brand e-store.