Content marketing trends at the anniversary conference “LiMA DAY’24”.

Already on May 17 of this year. The conference “LiMA DAY’24: CONTENT MARKETING” organized by the Lithuanian Marketing Association (LiMA) will be held in Klaipėda and online. Marketing professionals will share how brands can capture audience attention and create engaging content on social. in networks, what are the most effective formats currently, what indicators to watch for measuring the success of communication and much more.

“Engaging content promotes greater brand awareness, helps create a closer relationship with customers, strengthens loyalty and brings better business results, which is why this year we are dedicating the conference to the topic of content marketing,” LiMA Director Alvydė Palaimaitė invites to participate.

The conference will be opened by Indrė Razdauskaitė-Venskė, the co-founder of Lighthouse Neuromarketing Lab and the chairwoman of the LiMA Klaipėda branch council, telling how to get to know users in the age of AI. To the question of how to become a trendsetter and where to get inspiration from, Truth project manager Vaiva Savickė will answer. Swedbank Lietuva’s social media expert Tomas Šilingis will tell you how to create inclusive content on Instagram. Superyou agency managers Mindaugas Lataitis and Gintarė Surgutanovienė will answer whether influencers are a growing or dying channel.

Klaipėda Youth Theater Marketing Manager Toma Liutike will tell you how storytelling sell a product that doesn’t exist yet. Aidas Petrošius, Mediaskopas business development manager, will explain how to measure the quality and value of content marketing. Saulius Balčiūnas will answer the question of how to create engaging video content on social networks, and Laura Panovienė, head of Workland Lietuva, will discuss Workland podcast case and will answer why it is necessary to say “yes” first, and only then “how”.

Repsense sales manager Robert Danielian will tell what narratives in communication have the greatest impact on the company’s reputation, and Giedrė Vainauskienė, co-founder of UGC Europe, will introduce the importance and benefits of UGC (User-Generated Content) content in content marketing. . Delija Milašiūtė, director of “Hersus” and chairwoman of LiMA Vilnius branch council, will reveal the recipe for successful creative partnerships.

The topic “The BABY BOSS: just a movie or a new reality?” will be presented by the head of the “Kakė Makė” brand, Sandra Kalėdinė. Why AI analyst Rokas Stankevičius will talk about automation systems that help optimize various tasks in the field of content marketing. “LiMA DAY’24: CONTENT MARKETING” conference will be closed by “Comms on duty” founder Laura Dabulytė, answering how to reach the desired user, how to save money, but still be visible and what content is considered successful.

The conference “LiMA DAY’24: CONTENT MARKETING” will be held on May 17. live at the Klaipėda Culture Factory and online: https://klaipeda.limaday.lt/

The conference is organized by the Lithuanian Marketing Association (LiMA), which has accumulated more than nineteen years of experience, unites a community of more than 1400 members and aims to strengthen the marketing profession in the country.