It helped me find my niche
Until recently, the trademark of the Bee family “KamKam home fragrances” was called “KamKam candles”. According to Gintarė, the binding name influenced the change.
“At the beginning of the activity, the English word “candles” in the name limited us to being only candle manufacturers, although our range has been growing since the beginning of the establishment. We now offer home and car fragrances, candles, gift sets, business gift ideas and more.
We aim for customers to find practical, natural, long-lasting happy gifts for their homes, relatives and business partners with us at all times of the year. After all, when the product is of high quality, it brings joy and customers come back. And we are happy that we contribute to the fact that Lithuanians increasingly trust the superiority of Lithuanian products compared to mass production”, says Gintarė.
Gintarė and Žydrūnas are happy not only because of the growing assortment, the emerging identity, but also because of the growing circle of buyers. Developers notice that men are increasingly interested in their products.
“Over the last year, we started participating in fairs more often. Last year we visited as many as 11 of them. The male audience and business customers are growing rapidly. At first, we thought that candles and home fragrances are a very seasonal product, but after establishing a close relationship with customers, we feel that we are becoming an integral part of both home and business gifts, so the production does not stop all year round,” says Žydrūnas.
Fragrances – even for the most discerning sense of smell
When asked what scents she chooses for enriching candles and home scents, Gintarė says:
“Our fragrances are mild enough, unobtrusive, smelling of luxury, we try to discover exclusive aromas, we use only high-quality certified aromatic oil mixtures, and we also have products with essential oils.
For example, hanging scents are the most popular – with lavender and lemongrass, because it’s no secret that these essential oils protect against moths and other unwanted insects in closets. The number of customers grew significantly when we introduced car fragrances – according to customers, it is extremely difficult to find an aroma that would not irritate while driving and would spread pleasantly, not too strongly, in all seasons.”
For lovers of luxury
Last year before Christmas, Bičiai presented a new collection of home fragrances. When asked how this line of home fragrances differs from others, Gintarė assures that it is a set of the highest quality, suitable for gifts.
“We wanted to offer something new, when you just take a gift in your hand and carry it when you visit. For this line, we have been looking for bottles for home fragrances for a very long time, which we do not yet have on the Lithuanian market. They look delicate, luxurious, suitable for various interiors, minimalist and suitable as a gift. The bottles of this new collection “Unleash the Memories” are from Italy. So we hope that in the future we will also be able to offer candles in matching jars”, Gintarė shares the news.
According to Gintarė, the new KamKam home fragrances fragrance collection “Release Memories” includes three new, delicate and luxurious aromas that have a kind of connection, but are different at the same time. These are fragrances that reflect life in the rhythm of the city, surrounded by various experiences.
“Each memory, experienced emotion is associated with certain smells and images, so we want to enjoy our new aromas at home, in the office and release our special memories,” say the creators.
It took almost a year for the family to release these home fragrances. Finding a supplier and preparing the final product influenced the long process. But when the product is released, there is joy for the developers.
The magic of home fragrances and candles is born at home
The creators do not hide it – they make their candles and home fragrances by hand. Gintarė and Žydrūnas do not have any production lines, so the fragrant and cozy magic of creation is nurtured at home. Cozy workshops and storage rooms have long been established here instead of the car garage, which, as Žydrūnas says, is already getting crowded.
“We buy raw materials in large quantities, they gradually increase every year, so we store the manufactured products minimally – as much as is necessary to support the need for urgent orders. Closet scents continue to be produced only after receiving an order, in order to maintain a better diffusion of the scent and its quality,” says Gintarė.
Gintarė and Žydrūnas also collaborate with professionals to ensure the quality of fragrances.
“We buy ready-made aromatic oils from professional perfumers. They have security certificates. Later we prepare the final product. We choose fragrances by receiving fragrance samples from the supplier. We have accumulated a lot of them, because the description sometimes sounds nice, but the aroma is not enticing,” the developers say.
Gintarė and Žydrūnas usually choose what they like and what they do not yet have in the “KamKam home fragrances” range. Such a choice is determined by the pursuit of diversity, the desire to stand out.
The whole family is buzzing with smells around the house
More than 4 years have passed since the start of the brand’s activities, during which time the daughters of Gintarė and Žydrūnas’s assistant have also grown up. The eldest daughter is now 11 years old, and the youngest is just 4. However, the roles in the family do not change. Everyone is diligently buzzing around the products they are creating and always helpful.
“Žydrūnas works at his main job, and in his free time he helps me develop the brand. We are both responsible for production and packaging. We do it together, but where a lot of creativity is needed, Žydrūnas leaves it to me.
Also, generating ideas for new projects is the work of both of us, although more often Žydrūnas comes up with some good ideas, and then we both wonder if a new product can be born from it. He is also responsible for finding suppliers. Well, I look after e-mail. store, content of social networks, marketing, I communicate with business clients and partners”, says Gintarė.
The creator jokes that “KamKam home smells” has “grown” so much in the family that it is like another child that Gintarė and Žydrūnas take care of. But the most important thing is common strengths, mutual support and support.
“We divide ourselves by ourselves. Even our grown-up girls really help us a lot. Already knows how to pack certain products. Even the smallest one contributes. Most importantly, they enjoy doing it all. Daughters understand that preparing for fairs or the season is a time when parents have to work more. After that, we try to make up for lost time together,” shares Gintarė.
There are many dreams and meaningful plans for the future
According to the developers, after the renewal of the “KamKam home fragrances” brand, there are indeed many dreams, but the lack of time or financial opportunities keep getting in the way of their realization. However, challenges do not scare Gintarė and Žydrūnas.
“You can’t do anything, with us sometimes everything happens more slowly, but with quality and certainty. We want to provide our customers with a product that has already been fully tested and is exactly as we imagine it,” say the developers.
Amber reveals another dream at the end of the interview. This is the discovery of a studio with storage and production facilities.
“Here we could organize educations, which are becoming extremely popular, store raw materials and products. It would really be a special dream come true, helping to further grow our family business”, Gintarė shares her future plans.
