Elena, a senior citizen cutting a burger, suddenly became an advertising star: “I’ve already tasted insects – I liked them” | Names

The charismatic senior Elena, who became the face of the restaurant’s “400 degrees” advertisement, not only breaks these stereotypes, but also proves that playfulness and the ability to enjoy life have no age, the press release says.

It’s true, at first the lonely elderly woman was “that neighbor” in the yard of her apartment building, who chased and yelled at the young man who was gathering by the staircase bench. Like many neighbors of this type, Elena takes care of homeless cats and loves them so much that she has collected a whole collection of cat figurines in her house.

Vaida Marcinkevičienė, the project manager of the mentioned restaurant, tells the media: “Probably almost every apartment building in the micro-district has a similar neighbor. Most of the time, not only does no one try to understand lonely seniors, but they don’t even pay any attention to them.”

However, one colleague who lived next to Elena was able to reveal her grandmother’s love for life and new experiences by inviting her to a restaurant. In fact, the restaurant employee brought the lonely neighbor here not hoping to surprise her with different food, but to distract her a bit – after all, it’s not often that lonely seniors find opportunities to go out to a cafe or restaurant.

That day, a hamburger was served for lunch, which, to everyone’s surprise, Mrs. Elena cut into not only enjoying herself, but also being interested in how it was made, what its composition was, etc. It turns out that the senior citizen is open to innovation, tends to try untried things and enjoys discoveries.

She confirmed it herself: “I tend to try all kinds of innovations. Now, it seems to me, all kinds of insects and locusts are “on the wave”, which many people are afraid to eat, or maybe they are disgusted, but not me – I have already tasted it and I liked it. I’m glad that at my age I can enjoy a variety of food, try something new, and not just eat porridge.”

The elderly woman has already tasted pizzas, hamburgers, bruschettas, and even vegetarian desserts – she tastes everything with the greatest pleasure.

“Observing Elena’s love for food and life, we decided to immortalize it,” V.Marcinkevičienė tells the media, “We asked the elderly woman if it would be possible to photograph her eating and share the photos on the restaurant’s social networks.” To our surprise, she enthusiastically agreed. It is true that we don’t often see older people in advertisements, and especially in social networks, so we risked not hitting our target audience. But the message sent turned out to be very humane: it doesn’t matter what age you are, you have to enjoy life, you never know what will happen tomorrow. And food is one of the pleasures of life.”

“We wanted to spread this message further,” says V.Marcinkevičienė, “So with Elena’s consent, we also made a poster for an outdoor advertising stand.”

The poster in Šilainiai, where a happy Elena is enjoying a hamburger, reads: “So that not a single day passes in vain.”

Photo by Ugnė Andriuškeviče/Senior Elena

“Wow, what a poster!” she commented after seeing her poster photos and added: “I look beautiful on the poster, so it’s nice that all of Kaunas can see me.”

“This is how, seemingly, a simple single old lady who could be any of us’s neighbor became the star of our advertising,” concludes the restaurant’s project manager with a smile and reminds us that age is just a number that does not prevent us from enjoying and enjoying not only food, but and life.